Deciding on the brands to carry I must say it is a hard decision to make - There are way too many brands that fit like gloves, out there. Without losing any more sleep (for now), we have decided to include MiH jeans; well it is number one on our list.
Made in Heaven is a British brand from the 60s, named so because its one goal was to provide the most perfect fitting, bum enhancing, leg lengthening jeans around. Today MiH has been rebranded and revived to suit today's generation while keeping its elegance and staying true to the name. MiH Jeans come in six cuts so there is something to flatter the figure in every way and it would appeal to women of all ages- from the young fashionista who would appreciate the quirkiness of owning a pair of vintage-inspired pair of jeans to the older working women who would appreciate the classic, streamlined look that can be achieved by wearing a pair of MiH jeans, it is certainly a label that crosses all boundaries.
About MiH from people in the know:
“Fabulous cuts. Fabulous washes. Not only do they fit perfectly, but they are comfortable too. And they make your bum look great!” Arabella Greenhill, Senior Fashion Editor, Marie Claire
“I was so impressed looking at all the different styles and colours that make up MiH. Chloe has done a great job reviving the brand. It still has a cool retro style, but it also feels cleverly modern, a balance that is really hard to get right.” Lucy bond, Senior Fashion Editor, InStyle.
“High-waisted jeans elongate the body, which is great for me as I’m short. They also look more chic and polished than my regular jeans”. Amanda Ross, UK Vogue.
