Genetic Denim Jeans

Designer Bio: Genetic Denim understands that jeans are as important to our wardrobe as genes are to our make up. We can not choose our genes but we can choose our jeans and thanks to founders Scott Sartiano, Ali Fatourechi and Shaun Hurley, the denim choice is looking a lot sweeter. The trio believes that the most crucial part of jeans is the top 3 inches, and rather than covering up flaws with trick techniques such as whiskering, Genetic Denim concentrates on fit because when it comes to style, it is all in your genes.

Kimora Lee Simmons out and about with her adorable family. She is wearing the Genetic Denim Shane jeans in Silver.

Doutzen Kroes and Lindsay Lohan in Genetic Denim Shane Skinny jeans in Zinc.

Sienna Miller wears Genetic Denim Shane Cigarette jeans in Silver.

Kate Beckinsale in Genetic Denim Shane Recessive Cigarette Jean is Silver.

Shakira is wearing the James Recessive Zipper jeans in Twilight

Here are some pictures from their Spring 2010 Look Book - gorgeous!

"The core of our brand begins with a fabric that you will not find anywhere else, combined with the juxtaposition of a bohemian, free flowing aesthetic and a rock & roll edge - these are the key characteristics to the Genetic code," explains Ali Fatourechi, Founder/Creative Director. 

The Brand is becoming a hit by the minute and they are still one of the most comfortable premium denim out there and they can be worn all day - seriously they are comfy. I recommend you try or buy a pair if you have never tried one.